Category Archives: EDUCATION

Lights, Camera, Action

MOM’S WHO ARE GETTING READY FOR BACK TO SCHOOL, THIS ONE’S FOR YOU
One of my biggest pet peeves is seeing an image posted on social media taken of people, little or big, standing in front of a window.  Whatever the reason it seems to be a go-to location for moms of children everywhere!  The problem is, that it causes the main focus, that being the person/child, to be in shadows.  Why?  Because the light is behind you!  Unless you actually want a silhouette you will need something to reflect that window light back onto your subject or they will be shadowed!  Or don’t stand IN FRONT of the window.  Keep reading, I’ll help you with this in a few minutes.

I’m not in the film industry but that statement makes sense to me as a photographer.  LIGHTS, CAMERA, ACTION, in that order.  Lights first!.  You NEED light!  It is THE MOST IMPORTANT thing!  You have to make sure you have adequate light before taking a picture.  Even candle light when the rest of the room is dark is adequate light for a photo.  Whether you have a $5000 camera or using your cell camera, you need proper lighting to take a proper photo.  Otherwise it will be super grainy, there will be little detail (blown out highlights or lost in the shadows), it will be fuzzy and pretty much not look great.  You’ll have to edit the %#$@ out of your cell pic to even see what the subject is.

OK, so you have window light, now what?  DON’T HAVE YOUR CHILDREN STAND IN FRONT OF IT. Instead, have them facing it or at an angle where their face is towards the light.

Now, please don’t laugh, I’m not good at the selfie game!  I’m just including some visuals to get my point across.

This first image was taken standing directly in front of a window in a bright all white room (my studio).  Most photos people take are in darker rooms like living rooms or bedrooms (usually not all white walls) which would make them even worse because there is no light being bounced around.  White walls helped a little but my face is still lost in shadows.  It’s not awful but it’s not very good either.  

Next one is in front of the window but with a large white reflector bouncing light back on me.  Again, this is with a cell phone so it’s not great, but better than the first image.  At least my face is evenly lit and there are no weird shadows around my eyes.  I know, I have wrinkles and little bags under them but give me a break, I’m 45!  🙂 My point in showing reflected light is that it will help get a better image.  It doesn’t have to be an 8 foot V-FLAT like I have in my studio, it just has to be a light source pointing back towards you.  It could be a flash light, a piece of white cardboard, an iPad light (they actually have an app where you can make the entire screen white), a menu in a restaurant, as long as it can reflect light, basically anything white can reflect a little light back onto the face.  Even a little reflected light is better than none.

This is the reflector I used.  You don’t need one of these at home  🙂

v-flat

Although reflecting light when you’re standing in front of a window is good, it’s not ideal unless you have the proper equipment.  Below is what you should be doing to get the best cell phone photos of your kids.  Look for the light and face it.  Skin tones will be more natural, you’ll see more detail and you’ll get some nice catchlights in the eyes. So when you take those back to school photos of your kids, remember, FACE THE LIGHT!

 

Since most of you don’t have white rooms to practice in, my daughter took some photos of me in my family room/kitchen in front of the patio door to simulate a common area to most homes.  No white walls to bounce light.  These were the results.  More typical to the ones that drive me crazy on social media. 😉

Note that the best light at this time of day is in the front of my house where my studio is located.  But at least there is still light coming through.  You don’t need much, but you do need it.

 

facing sooc

 

You get better skin tone, detail, dimension.  The white balance is a little off but that’s a whole other lesson  🙂

 

 

And when you want photos like these using window light and a reflector, call me, I’d be happy to book you!  🙂

 

WLM_8503-W

With back to school right around the corner, I hope I’ll see some better cell pics of your kids on social media.  I’d love to see your practice shots.  Share them in the comments!

 

Remember…be your own kind of beautiful…

 

x0x0  Wendy

 

 

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Things You Should Know

THINGS YOU SHOULD KNOW before choosing a photographer.

99% of the time, the first question people ask me as a photographer is, “how much do you charge?”.  It’s a valid question, after all everyone’s budget is different and how we choose to spend our income is a personal choice. Price matters, but it can’t be all that matters. Before asking how much, these are some other questions that you need to ask yourself.

  • How valuable to you are the images?”
  • Will they be hung on the wall or used on a once-a year-Christmas-card that will most likely end up in the recycle bin?
  • How important is the relationship between you and your photographer?  Do you simply want to show up the day of your shoot, stay for a 30 minute session and then quickly leave because he or she has another client booked 30 seconds after you?  Or do you prefer to be coached along the way from pre-session to post-session so that your images are the best they can be?  This can include wardrobe selection and a home visit to help you choose.  Having discussions about particular poses.  Maybe even meeting children before the session to get acquainted so that they are more at ease.  Being in front of a camera can be intimidating and feel a little unnatural.  A good photographer will take the time needed to guide you through that so it doesn’t show in your expressions the day of the shoot.  Even though it may feel intimidating in front of the camera, you don’t want it to look like it.
  • How important is detail to you?  Photography isn’t just about clicking the shutter.  It’s about composition, connection between family members, posing, lighting, the retouching (removing blemishes/pimples, brightening eyes, lightening up dark circles under the eyes…) in post that make all the difference in the final image.  Some photographers charge less because they don’t spend time in post-retouching.  But even the simplest of retouching makes all the difference.
  • And finally the presentation of the final images.  Some photographers will hand over a CD of digitals or upload images to a gallery for you to download and they’re done with you.  But what about educating the client on how to print, where to print, how to crop properly etc.?  There is so much more about printing than the average person knows about. Proper sharpening depending on the size of the image.  The kind of ink used for print.  Even the paper used makes a difference on how the image will look once printed.  How important is it to you to have consistency between your digitals and prints?  Commercial printers are not the same as industry labs.  And industry labs are not the same as having your own pro series printer that is calibrated to your computer which is calibrated to your camera and used to print on paper that was custom profiled to your camera, printer and desktop.  That digital on the CD that you’re viewing on your screen most likely won’t be what you end up seeing on paper.  With this in mind, you may want to reconsider asking for a CD of images and opt for fine art prints  instead (with digitals to share online).
  • What’s ultimately included from beginning to end in the price you were quoted?  Be sure to compare apples to apples and oranges to oranges.

Let’s face it, there is a lot of choice out there when it comes to photography.  Everyone with a camera nowadays calls themselves a photographer.  But it takes so much more than a camera.  (Put my camera in my husband’s hands and my point would be quickly proven! 🙂 )

Do your research.  Check out portfolios.  Check out their website and comments from other clients. What was it that attracted you to a particular photographer?  Does the photographer fit your desired style of images?  Things to look for in portfolio images:  are fingers and toes cut off?  (sometimes it’s on purpose and it looks fine but other times it’s a rushed mistake.  You will know the difference by looking at the rest of the photo).  Are there unsightly dark shadows or overly bright areas (or both) on the face?  Do the images look faded, flat or just off somehow? Does the composition look right?  Does the color of the skin look like it should? Are there distracting objects in the background that shouldn’t be there (outdoors: garbage cans, a dog going to the bathroom, garbage on the ground…  Indoors: radiator, electrical outlets, light switch, toys, dirt/fluff/dust on the backdrop/floor/floordrop, do the backdrops fall nicely and meet up with the floor properly…).  Do the images make you go “wow”?  To me these are the details that set apart the professional from the non-professional.   A professional will know what to look for and make it happen even if it is in post-process (Photoshop/Lightroom).  If a photographer really cares, they will take the time to correct a mistake if they missed it during the shoot.  Removing that electrical outlet in Photoshop.  Cloning out garbage on the ground etc.

A final note:  A professional will have invested thousands of dollars into equipment and tools required to run a photography business.  Owning a DSLR and kit lens is far from enough.  They will spend hours upon hours on continued education learning daily about technique, retouching etc. to be able to continue to improve for their clients.  There is ALWAYS something new to learn.  Professional photography is a FULL TIME job. This is how the Merriam-Webster Dictionary defines “professional” and I think it’s relevant to the photography industry.  Or at least it should be.

Full Definition of professional
1
a : of, relating to, or characteristic of a profession
b : engaged in one of the learned professions
c (1) : characterized by or conforming to the technical or ethical standards of a profession (2) : exhibiting a courteous, conscientious, and generally businesslike manner in the workplace
2
a : participating for gain or livelihood in an activity or field of endeavor often engaged in by amateurs
b : having a particular profession as a permanent career
c : engaged in by persons receiving financial return
3
: following a line of conduct as though it were a profession

Is the photographer you are looking to hire a professional?  Is your criteria for a photographer solely based on price or have you considered all the things mentioned above?  Either way it’s important to be happy with your decision.

Here’s a simple analogy.  One that women will understand…  You see 2 sweaters.  One you like and it’s say, 60$, the other one you absolutely love but it’s 200$.  One is an acrylic plain old knit and one is a beautifully crocheted 100% soft natural cotton like the one in the picture above (I really, really like that sweater!).  One is nice but the other is “oh my gosh I need this!”.  You end up buying the less expensive sweater even though it was not the one you really wanted but the one you could afford at that particular time.   The sad thing is though, that it will always remind you of the sweater you loved but didn’t get. Either way you’ll have a sweater but it’s just not the same.  Moral of the story; sometimes it’s just worth it to save up a little longer and get the sweater you longed for.  Because ultimately, the acrylic one will end up forgotten in the bottom of your drawer or sold on VarageSale and the crocheted one will be worn time and time again over the years because it was an investment and you value it.  The same is true of photography.  It’s an investment.  Save for it if necessary and choose your photographer based on qualifications not solely price. You will be happy you did.

I’d love your thoughts on this.  As a client, what do you look for in a photographer?  What’s important to you and what is less important?  I’d love some feedback.

Don’t forget… be your own kind of beautiful!

xoxo  Wendy

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Personal Branding for the Contemporary Woman

 

A 2012 report from eMarketer found that 82% of consumers trust a company more — and 77 % are more likely to buy from a company — if the founder uses social media. Whether for a social profile or your company’s website, the quality and style of your headshot conveys a lot about you as a person and signals how you conduct business. An outdoor shot in casual attire conveys a very different sense than a portrait in a business suit against a solid color backdrop. The type of photo that’s right for your business is a branding decision, but regardless of the business you are in, a blurry or poorly cropped picture conveys a sense a sloppiness and a lack of attention to detail that carries over to your organization’s reputation.

It can be hard to carve out the time needed to take a quality headshot, but it should be on every founder’s top “to-do” list. A good portrait photographer can work with you to get the perfect shot and guarantee that you will finish the session with high quality results you can use in a wide variety of sizes and formats moving forward.

Mark Liflander, Co-Owner and Principal Photographer at LJ Studios Photography in Harrison, NY, has a background in education and offers classes in his studio on everything from Photography Basics to Image Management. He recently ran a headshot event for members of the Specialty Advertising Association of New York and shared his top tips with Forbes for creating the best headshot results every time. Here are his five top tips for taking your headshot “UP” a notch:

 

Stay up to date

Aging is hard, especially as most American adults gain about a pound a year, or 35 additional pounds by age 60. However, Liflander notes, “It is still important to have a recent photo for social media and press use. While you might be tempted to use a thirty-something photo of yourself in social media or on your website, what happens when you meet a client face-to-face and they discover you are 52 and not 32?” If the prospect of sharing a picture of your current self scares you, Liflander adds that there is nothing wrong with getting a little “brush up” using Photoshop. “A professional photographer will use some Photoshop magic, but they know how to apply just the right amount. It’s a good idea to maintain a recent headshot, no older than 3-4 years, and fully embrace your ‘now-is-my-best-age’ self.”

Posture UP

If you are one of the 32+ million people who have seen Amy Cuddy’s TedTalk on body language, you know that posture shapes how you appear to a great extent. To get a first class headshot, Liflander advises that you “stand or sit up tall to project confidence and professionalism.” This is where having a good portrait photographer is key. “A professional photographer is like a film director, who guides your posing, head position, and expressions to bring out your best. Trust them — and believe in yourself.” Liflander also notes that getting outside might make the difference between looking like a pro rather than an awkward teenager at a wedding. “Sometimes it’s easier to look confident and professional in an environmental portrait that relates to your business. The environmental portrait shows you in your element, perhaps at your desk or in front of your building. We have one client who posed in front of his construction project. His pride and joy were evident, and came out naturally in the photograph when he stood next to the building he helped to build.”

Measure UP

Liflander asks his client’s a simple question: Do you want to fit the mold, or break it? “Do you want to ‘measure up’ to the competition, or surpass them? We have a client, Ira, who is a corporate lawyer. We photographed him in business casual attire at a local train station (see photo). Now he gets compliments on his social media profile photo all the time from his clients and other lawyers, who notice how relaxed and friendly he looks in the portrait. We also do many real estate and financial firm headshots where the client needs a simple business “uniform” photo with their colleagues, set against a basic white backdrop. It’s up to you! The pre photo-shoot consultation with your photographer is the time to discuss the image you want to portray, and how you want to achieve it. A professional photographer will help you with tips about the right clothing, expressions, body language, etc. to help you ‘measure up’ to your objectives. 

Look UP

This might seem obvious, but Liflander says it’s not. “Literally, look up and make eye contact with the camera!” he implores. “It’s as if you are looking at a client standing directly in front of you. This will help ease camera shyness, and promote a genuine expression.” He says “look up” can have another meaning that is equally important because in relating to others, we usually look up to convey a positive, friendly demeanor. Think about how you define yourself in business. What image do you want to project? Are you knowledgeable, dynamic, trustworthy, successful? Take the opportunity to discuss your self-perception with your photographer in the pre-shoot consultation so they can bring out your most important characteristics during the shoot.

Pay UP 

While it might be tempting to ask a friend with a cell phone to take your headshot, this is one area where you usually get what you pay for. “Don’t damage your professional image with an amateur headshot. Save yourself money and aggravation in the long run by doing it right the first time. Using a professional photographer is a bargain compared to the value you get — not to mention the real harm a bad or even not very good photograph can do to your image.”When you consider that your professional headshot can be repurposed for social media profiles, your web site, and a myriad of printed marketing materials, it really is a bargain — and it takes very little time. “Our clients are in and out of the studio within 30 minutes to an hour —shoot done, shots edited, professional headshot chosen,” Liflander explains. He urges clients to consider getting consistent headshots for the whole team so company branding is constant from person to person and across all collateral material. “We strive to be the go-to photographers for all of our corporate clients’ needs, including editorial shots, annual reports, web site imagery and corporate events. Building a strong relationship with your photographer can help you rebrand the professional optics of your company in a dynamic and positive way.”

So take a look at your current headshot. Is it doing you and your company justice? If not, it’s time to fire it and get the job done right.

Do you want to do it right? Then consider a personal branding session that will set you apart from all the others. Head shots don’t have to be “stuffy”, they need to attract people to you and your business. Contact me to book your own personal branding session and lets make it happen!

Article written by Kate Harrison for Forbes Magazine

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Base Miracle by Lise Watier

I have to share this miracle product with all of you!  I actually discovered it a few years back just before traveling to Cambodia for a mission trip.  I needed a product that would take any shine off my face because it is HOT in Cambodia!  I just don’t like that “greasy” look of a sweaty face.  Maybe it’s just me…

With summer being a busy time for photographers combined with the heat the season brings, we need help!  Shooting in full sun is not easy especially during a heat wave like we’ve had this past week or so.  I shot an engagement shoot last week in 35 degree weather and NO SHINY FACE!  I was sweating but you couldn’t tell!  Even if you don’t wear makeup, you can use this product to smooth out your skin and make it look softer.  It minimizes the appearance of pores too!  I know, a miracle product!

So if you have special occasions like an outdoor wedding or party this summer, do yourself a favour and get this miracle-filled tube.  It sells between $38 and $42 dollars depending on where you get it, and it’s totally worth it!  Sets up your makeup beautifully and keeps it looking great all day.

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Digital vs. Print

CD2-300x264Photography has become commonplace, virtually everyone loves taking photos and most people do a pretty decent job at it. However there are times when you want to hire a professional photographer to create extra special images for your family. You want to display some incredibly beautiful, emotive images that capture who your family is at this moment in time, you want those photos to represent something spectacular, you have this vision of gorgeous albums, a stunning framed portrait in your foyer, an outstanding gallery wrap canvas hanging over your fireplace mantle.
Framed Digital Image
You begin calling to interview photographers and inevitably you explain to them that you want to print these images yourself. You’re looking for the photographer that will create those beautiful, evocative images for you, unique to you and your family and you want them to hand over the images for you to print. Somehow you’ve come to believe that getting the disc of images is best because you control the process and it’s cheaper to print yourself.
What?! Come again?
This scenario is very representative of the photography market today. Somehow people have been brainwashed into believing that digital files are the best option when, in fact, they are not. Digital images are MEANT to be is a temporary method of storage: all too many things can go wrong with digital media leaving you in a lurch with a ton of images that were never printed; images that will never be displayed in your beautiful home; images that will never be archived and made permanent. Lets face it, for many people, after you get back your disc from said photographer, the disc goes in the drawer to never see the light of day…maybe JUST MAYBE to be unearthed (if you’re lucky) in a year or two with an “I meant to print some of these…” utterance.

 

I’d like to add a personal note to this article written by Marianne.  This is one of my favourite photos of my mom from when she was a child.  She is 2 years old in this photo and her brother, my uncle, is 5.
This photograph is 69 years old.  Yes, it may show the signs of time, but I STILL HAVE IT!  I still clearly see my mom and my uncle.  The scratches and worn edges, in my opinion, add value to the keepsake.  There is history in this photograph!  And this photograph will live on for so many more years.  I am so grateful for all the old photographs in albums that my family has.  Some even date further back than this one.

 

Why some photographers do not sell digital images or sell them only at a premium price
Many professional photographers will not hand over that disc at a low price point. The public mistakenly believe it’s because these photographers have a desire to “hold your images hostage” but that isn’t the case in most instances. Most photographers are DEDICATED to the artistry of photography. What this means is that they are selling a full service experience and are dedicated artisans who either print those images for you themselves or entrust their favorite professional photography labs to do it for you. They are not selling a DIY experience.
Full service photographers care about the entire process. They take time to ensure their images look as perfect as humanly possible, from the time of shooting (capturing that perfect moment!) to delivering a finished product (your image printed as a large 30×40 canvas or perhaps a custom album with beautiful matted prints for gifts!). What this means is that the overwhelming majority of professional photographers take every step of the process seriously. From the camera equipment and lens choice they shoot with at your session, to coming home and downloading your images and editing those images on a calibrated monitor (many photographers pay for special equipment and software to custom calibrate their monitors with their professional lab of choice, this can be a painstaking process for many photographers because not all professional labs print images the same).
If a photographer sells digital images this is where the process stops. Sure they created and edited images and turned them over to you, the consumer. So what happens now? The final product is no longer tightly managed. Chances are you don’t have access to a professional lab. Chances are even greater that your monitor isn’t calibrated so when you view the images your photographer sent you…you’re already at a disadvantage. Triple whammy that if the lab you choose hasn’t calibrated or changed chemicals in awhile… you can end up with prints that are completely awful. All that for a set of professional images not worth displaying.
This unfortunately is the difference between beautiful images custom created for you painstakingly by your professional photographer and lackluster images printed up by the local drugstore. The photography may be phenomenal but if your lab processing is off the image may as well be taken by an iPhone camera!
The full service photographer is an artisan. They want to retain the image to present you with the absolute best quality image possible. The image they create for you is part of their vision and this vision is only fully realized when you take delivery of your beautiful photographs.

 

Imagine…
Let’s say you go through the process & expense of hiring a photographer and end up purchasing the disc of images. Then you figure you’ll “get to it later” and don’t bother printing up those photos for yourself. That disc then stays in the drawer for a period of time. Perhaps these images are of your newborn baby girl at 7 days old but now she’s almost 13 years old!). You want to create something really special for her 13th birthday so you finally take that disc of images out of that drawer and put it in the CD tray of your computer to get them printed. In the CD goes as you wait…and wait. No images found. Hmmm… You hit eject on your tired old computer and pop out that CD tray. You then make sure the CD is inserted properly, close the cd drawer and again…waiting…waiting. POOF your images are gone! They are nonexistent. This particular CD-R from your daughter’s newborn session doesn’t even show any data on it! You go through the explore process to see what files are on that disc to find out there are none. There is no data on this disc!! Now you freak out. You compose yourself long enough to remember the photography studio that took these particular images and you call the photographer to order another disc to deliver to your home ASAP. When you finally find and call the number it is no longer a business number. Then you go online to find that photographer only to find that they are now out of business nowhere to be found! You have no way of getting a hold of that photographer. You once had all these amazing images of your daughter (never backed up, never saved as prints) but now you can’t even access them! You went to this photographer for the first two years of your daughter’s life, frazzled and more than a bit freaked out you start pulling CD-ROM out for each and every session from those two years and poof! one after the other the images on each of those CDs has somehow disappeared! It’s the photographer’s fault! It’s a defective disk! The photographer is a scam artist! A thousand thoughts whirl in your head when the sad reality is:

THAT DISC WAS NEVER MEANT FOR LONG TERM STORAGE

Sounds implausible? It isn’t. It’s actually a well known fact that CD-ROM and DVD-ROM discs are not meant as a long term storage solution. Neither are USB keys or hard drives, no electronic storage system is infallible, that’s the truth.

It’s true! The Myth of The 100 Year CD-Rom
“…an investigation by a Dutch personal computer magazine, PC Active, has shown that some CD-Rs are unreadable in as little as two years, because the dyes in the CD’s recording layer fade. These dyes replace the aluminium “pits” of a music CD or CD-Rom, and the laser uses that layer to distinguish 0s from 1s. When the CD is written, the writing laser “burns” the dye, which becomes dark, to represent a “1″ while a “0″ will be left blank so that if the dye fades, there’s no difference; it’s just a long string of nothing to the playback laser.”
source: Rense.com http://rense.com/general52/themythofthe100year.htm

But wait!! That can’t happen to you…your photographer doesn’t burn images to a CD!! So this scenario isn’t possible. The photographer you use, well they’re smart (and so are you) for choosing to put images on a USB key. Those have to be fool proof – right?!
No. USB storage is a very recent phenomena and knowing how technology evolves chances are that the USB storage key you received from your photographer will go the way of the floppy disc within ten years, give or take. Think hard now, when is the last time you’ve seen a computer with a working floppy drive? Can you guarantee you’ll still have a working computer with a USB port in ten years?

USBvsFloppy

More on the topic of things you haven’t seen in awhile…

OUTDATEDTECHNOLOGY

OUTDATED TECHNOLOGY.
The one thing those things have in common is that they are all a form of outdated technology.

CDfunny

“Oh but I didn’t just LEAVE those images on the USB key…I also downloaded them to my hard drive!”

If I had a dime for every hard drive failure I’ve heard about I’d be at least $100 richer or AKA The Story of Some Sad Photographers
Do the math. That’s a lot of hard drive failures. And they’re very real and scary.
But you need not worry, you have multiple copies of your images on multiple hard drives scattered far and wide, right? Yeah well…
A photographer friend (who shall remain nameless) hadn’t printed up any images of her young children in several years. She decided since they were taking a long trip away from home that “now’s the time to get editing and printing.”
Off they went on their trip, planning on working hard on getting up to date with her photos she did the smart thing: she brought along her laptop, her external hard drives and the back up drives on vacation with them on vacation. You know…so she could do catch up, get some editing done, get some images tuned up and ready to order.
A few weeks into the trip, all seems good, right as rain, she’s excited because many of these images were of her youngest when she was super little and she didn’t have any prints from this time in her life. She’s finally going to get them printed.
She kept her equipment locked up and secure when they were away but somehow someone knew to break into the place where she was storing said equipment (hard drives and back up drives) and someone took it. EVERY last bit of it. Every drive, the laptop, everything. Can you imagine how awful that felt? To lose all those memories?
That’s a tough lesson to learn. I mean she did do the right things mostly, right? She had back up drives of her images…but yet this method still failed her EVEN without the hard drive failure!
Years of images GONE. Zero printed copies of these long gone moments. Probably stuff like baby’s first bath, baby and big sister playing in the bath tub, playing dress up, baby’s first steps…the list of lost images is heart wrenching. Had she had the prints at least she would still have the prints, I’m pretty sure prints are zero value to a petty thief but they are invaluable to the memory holder.
That story is 100% real and it’s 100% sad and there’s a hundred more like it: hard drive failures, power surges that mess up operating systems, house fires that ruin computer equipment. More theft (in homes). A lot of what I’m illustrating happened to those who do and should know better: photographers!
I bet they won’t have to learn that lesson twice.
So what you’re saying is digital files are bad?

No. To the contrary what I am saying is this. Think long and hard about basing your photographer choices based upon availability of digital files and/or price. What you’re making the investment in may not be what is truly the best option for you: digital files are great if you plan on using labs that you know for a fact can reproduce images to what your photographer saw on their screen when they edited those images, if your photographer sells digital files then they should recommend to you a lab that can do a decent job. HOWEVER know this: to get the best quality images from your session you really should think about having your photographer control the printing process simply because your photographer has access to labs that can accurately reproduce images to their standards. I assure you most photographers are so ridiculously strict on what they deliver to a client you’d really be surprised how many images don’t pass our muster and have to be redone. A true professional photographer CARES about the quality of the images that hang on your wall because THEIR name is on those images, maybe not physically so but that is their life’s work up there. They want your friends and your family to be wowed by the gorgeousness of their work, it only serves them to do so.
(READ Why some photographers do not sell digital images or sell them only at a premium price at the top of this page for details on what calibration means in the professional photographer world)
Quality should trump quantity every time. Often photographers receive the questions regarding digital files and then “How many images do I get?” What a silly question really. Unless you plan on wall paper plastering your walls with photos from your session the question shouldn’t be: ”How many images do I get?” but ”How much will I love my images?” ”Will I want to display my images?” The answer should be yes. The photos you put on display in your home should reflect the character and beauty of your family and be captured in the best manner possible and should be reproduced on fine quality professional photo paper or canvas.
A wannabe-hobbyist photographer may say: “You’ll get 50 images (and based on the law of averages) you’ll like some of them.”
A true professional photographer will be confident in their skills enough to say: “You will love your images, all of them.” and assure you the images captured at your photography session will be of the finest quality, reproduced in print on the finest paper by the finest professional labs available to them.

This article was written by Marianne Drenthe of Marmalade Photography http://www.marmaladephotography.com and can be found at the Professional Child Photography site at http://www.professionalchildphotographer.com  with an excerpt by Wendy Lacroix-McRae with Wendy LaCroix Portraits  http:/wendylacroix.ca

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